Cristiano Ronaldo popularly called (C Boy) with a brand CR7 is a Portuguese professional soccer player currently playing for the Italian club Juventus with a net worth of $450 million in 2019. Every year Cristiano Ronaldo earns earns a base salary of $40 million. Off the field he earns an additional $40 million from endorsements.
Between June 2017 and June 2018, Cristiano earned $108 million, $61 million through salary and $47 million from endorsements. In November 2016, it was revealed that Cristiano had signed a $1 billion “lifetime” deal with Nike. Specific terms of the deal are not yet known but it is believed that the deal came with a $100 million signing bonus.
Cristiano was born on February 5th, 1985 in Funchal Madeira, Portugal. His father José Dinis Aveiro was a gardener and his mother Maria Dolores dos Santos Aveiro was a cook. The second name of Ronaldo was given to him because of his father’s favorite actor, Ronald Reagan. Ronaldo has three other siblings.
After introducing his maiden venture with CR7 underwear in October 2013, Ronaldo launched his own footwear, shirts, fragrance, branded gyms lines, jeans company and restaurant group under the CR7 trademark.
In August 2016, Ronaldo launched ‘CR7 Selfie app’ to benefit the Save the Children initiatives.
Ronaldo invested £54 million in launching a global hotel chain with Pestana Hotel Group under the brand Pestana CR7.
Cristiano Ronaldo’s Endorsements
Ronaldo earns around £35 million per year through endorsing companies like Nike, Herbalife, TAG Heuer, American Tourister, Egyptian Steel, PanzerGlass, MEO, Toyota etc.
In November 2016, the Madrid star became only the third player after Michael Jordan and LeBron James to pen a lifetime deal with Nike worth $1 billion.
Although Ronaldo is often portrayed as an arrogant player, the superstar always lends his support for social causes. He is a goodwill ambassador of charity organisations – ‘Save the Children’, UNICEF, World Vision and regularly donates food, clothing, medical care for the war-ravaged families and children in Syria.
In March 2014, Ronaldo paid the entire amount for a brain surgery of a ten-month-old boy. He also helped to raise awareness during the 2015 Nepal earthquake. Ronaldo donated his 2016 Champions League win bonus to charity and also sold his 2013 Ballon d’Or to raise £600,000 for Make-A-Wish Foundation in 2017.